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CASE STUDY

Elvaston Castle, Derbyshire.

Building public support for one of Derbyshire's most important heritage assets.

Content Content Creation
We created a content programme designed to raise awareness, engage local communities and support the future of Elvaston Castle through compelling storytelling and strategic communications.

 

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Heritage has the power to bring people together and shape the future.

Elvaston Castle is a historic landmark with deep significance for Derbyshire. Communicating its importance and securing public support required engaging storytelling that connected heritage, community and opportunity.

#myelvaston brought the castle's story to life , drawing on personal experiences to build a wider audience and encourage long-term involvement in its future.

castle

Heritage inspires.
Stories connect. 
Communities act.

Elvaston Castle, Derbyshire #myelvaston - it's what we make it

Person

CLIENT
Elvaston Castle Trust
Derbyshire County Council

castle

SECTOR
Heritage
and tourism

Content

SERVICES
Content
creation

Strategy

FOCUS
Community
engagement

Markets

MARKETS
Derbyshire
East Midlands

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THE CHALLENGE

Raising awareness and support for the future of Elvaston Castle.


Elvaston Castle faced challenges in reaching and inspiring wider audiences, generating public interest and communicating the importance of protecting its heritage for future generations.

Our objective was to build a compelling campaign narrative that would engage the local community, encourage visitors attract ongoing support for its restoration and development.

ITV Central News

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OUR PROCESS

A content-led approach to engagement.


01

Discover
We researched audiences, motivations and the castle's story.


02

Plan
We developed a content strategy focused on engagement and impact.


03

Create
We produced stories, designs, images and assets that inspire.


04

Distribute
We shared content across digital, press and community channels.


05

Amplify
Our campaign built reach and encouraged action beyond our core audience.

 

Group cu

Stronger
community support

Increased awareness and pride in Elvaston Castle.

Speech cu

Greater
public engagement

More people connecting with and supporting the castle.

Globe cu

Wider reach
and visibility

Content shared across multiple channels.

graph cu

Momentum
for the future

Building lasting support for the restoration and development.

"The content created has helped us tell Elvaston Castle's story in a way that resonates with the community and supports our plans for the future."

Elvaston Castle Trustees
Derbyshire

Reputation-1

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