--- title: Integrated Marketing Campaign | Nottingham Castle Case Study description: Discover how integrated advertising, PR and creative campaigns promoted Nottingham Castle's annual pass and increased local engagement. --- [Skip to main content](https://www.reputationmanagement.co.uk/case-study-video-nottingham-castle#main-content) [![RMG-logo-pos](https://www.reputationmanagement.co.uk/hubfs/RMG-logo-pos.svg)](https://www.reputationmanagement.co.uk) - [Services](https://www.reputationmanagement.co.uk/services) - [Case studies](https://www.reputationmanagement.co.uk/case-studies) - [Showcase](https://www.reputationmanagement.co.uk/showcase) - [About](https://www.reputationmanagement.co.uk/about-us) - [Contact](https://www.reputationmanagement.co.uk/contact) Open main navigation Close main navigation - [Services](https://www.reputationmanagement.co.uk/services) - [Case studies](https://www.reputationmanagement.co.uk/case-studies) - [Showcase](https://www.reputationmanagement.co.uk/showcase) - [About](https://www.reputationmanagement.co.uk/about-us) - [Contact](https://www.reputationmanagement.co.uk/contact) ### Case Study - Video & Photography ## It's in Nottingham ### Nottingham Castle ### Bringing Nottingham Castle's story to life through creative filming. #### We produced a promotional film for Nottingham Castle to engage audiences, drive footfall, educate and raise awareness of the visitor attraction through powerful storytelling and compelling visuals. [View our work](https://www.reputationmanagement.co.uk/showcase) [Let's talk](https://www.reputationmanagement.co.uk/contact) ![Case-study-NottCastle-03](https://www.reputationmanagement.co.uk/hs-fs/hubfs/Case-study-NottCastle-03.png?width=960&height=960&name=Case-study-NottCastle-03.png) ![Person](https://www.reputationmanagement.co.uk/hubfs/Person.svg) #### Client ##### Nottingham Castle Trust ![castle](https://www.reputationmanagement.co.uk/hubfs/castle.svg) #### Sector ##### Travel, Tourism & Leisure [![Book](https://www.reputationmanagement.co.uk/hubfs/Book.svg)](https://www.reputationmanagement.co.uk/services-video-photography) #### Services ##### Video & photography ![Strategy](https://www.reputationmanagement.co.uk/hubfs/Strategy.svg) #### Focus ##### Engagement & awareness ![Markets](https://www.reputationmanagement.co.uk/hubfs/Markets.svg) #### Markets ##### Local, national & international ## Great stories. Powerful visuals. Stronger connections. Nottingham Castle is one of the city’s most recognised heritage destinations, with a history dating back to the Norman period and a significant role in the cultural identity of Nottingham. We developed a promotional video designed to support awareness, engagement and public interest around Nottingham Castle. We used film and visual content to communicate the significance of the site, promote visitor engagement and create compelling digital storytelling around the castle and its wider visitor offer. ![clapper board](https://www.reputationmanagement.co.uk/hubfs/clapper%20board.svg) **The right audience.** **The right story.  The right impact.** # Nottingham Castle Trust Castle of curious rebels [View our work](https://www.reputationmanagement.co.uk/showcase) [Talk to us](https://www.reputationmanagement.co.uk/contact) ![Case-study-NottCastle-02](https://www.reputationmanagement.co.uk/hs-fs/hubfs/Case-study-NottCastle-02.png?width=600&height=400&name=Case-study-NottCastle-02.png) ##### THE CHALLENGE ### Telling a timeless story in a way that inspires today. Nottingham Castle needed to connect with diverse audiences, from local communities to UK and international visitors.  Our challenge was to create a film that could be used across multiple platforms - web, social, press - telling an authentic story of the visitor attraction as a destination for tourists.   ![Case-study-NottCastle-05](https://www.reputationmanagement.co.uk/hs-fs/hubfs/Case-study-NottCastle-05.png?width=960&height=960&name=Case-study-NottCastle-05.png) ##### OUR PROCESS ### A collaborative approach to film success. | #### **01** | **Discover** We explored the Castle's stories, audiences and objectives. --- | | --- | --- | | #### **02** | **Plan** We developed a creative concept, storyboards, and production plan. | | #### **03** | **Produce** We filmed on location capturing powerful visuals that encapsulated the essence of the destination. --- | | #### **04** | **Edit** We crafted a range of edits - for website, press, promotion and presentation. --- | | #### **05** | **Deliver** We delivered the films in appropriate formats and resolutions for the required applications. |   ##### THE OUTCOME ![Group cu](https://www.reputationmanagement.co.uk/hs-fs/hubfs/Group%20cu.png?width=48&height=48&name=Group%20cu.png) ### Greater engagement Our films connected with diverse audiences and encouraged connections. ![eye cu](https://www.reputationmanagement.co.uk/hs-fs/hubfs/eye%20cu.png?width=48&height=48&name=eye%20cu.png) ### Increased awareness Raising the profile of Nottingham Castle and its enhanced and updated visitor experience. ![shield cu](https://www.reputationmanagement.co.uk/hs-fs/hubfs/shield%20cu.png?width=48&height=48&name=shield%20cu.png) ### Increased support Inspiring visitor engagement and increasing footfall from the local community and further afield. ![graph cu](https://www.reputationmanagement.co.uk/hs-fs/hubfs/graph%20cu.png?width=48&height=48&name=graph%20cu.png) ### Lasting impact Timeless films that continue to tell the story of Nottingham Castle for its community and visitors. ## "The films captured the essence of Nottingham Castle, engaging audiences and telling our story in way that really inspires." #### Marketing Manager Nottingham Castle Trust ![Reputation-1](https://www.reputationmanagement.co.uk/hs-fs/hubfs/Reputation-1.png?width=96&height=96&name=Reputation-1.png) ## Ready to strengthen your position, reputation and visibility? 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