AUMA Case Study - Media Relations | Reputation Management Group

Strengthening AUMA Actuators Limited’s Reputation in the UK Water Industry

B2B PR case study: trade media engagement for the UK water sector

We support AUMA Actuators Limited with a sustained programme of positive engagement with the UK water trade press, helping to raise the company’s profile across one of its key specialist markets.

AUMA Actuators Limited is the UK subsidiary of the global AUMA Group. The company supplies electric actuators, drives and controls for applications including water and wastewater infrastructure.

Getting to Grips with the Brief

The communications objective was to strengthen AUMA Actuators Limited’s reputation within the UK water industry by increasing positive, factual and relevant editorial coverage in specialist trade media.

Our programme focused on positioning AUMA as a visible and credible supplier to the sector, highlighting its technical expertise, framework activity, service capability and long-term commitment to UK water infrastructure.

How We Delivered Success

Reputation Management Group developed a targeted B2B media relations programme for the UK water trade press.

Activity included:

Creating factual editorial content for specialist water industry publications
Promoting AUMA’s work with UK water companies
Highlighting framework agreements, appointments and service milestones
Positioning AUMA spokespeople as informed industry voices
Maintaining regular engagement with relevant trade journalists and editors

The programme prioritised content that was useful to the industry, including themes such as valve automation, asset management, operational resilience, service support and investment in customer relationships.

Engaging the Water Trade Media

The media relations campaign generated positive editorial coverage for AUMA Actuators Limited across UK water sector publications.

Coverage included news and feature content on:

Framework agreements with UK water companies
Strategic appointments supporting water sector customers
Service level agreement milestones
Actuator replacement and refurbishment programmes
Engineering support for water and wastewater infrastructure

This consistent visibility helped ensure that AUMA’s expertise and market activity were communicated to water companies, contractors, consultants and other industry stakeholders.

Achieving Great Results

The programme helped AUMA Actuators Limited build a stronger and more visible reputation in the UK water industry.

Key outcomes included:

Increased positive editorial exposure in the UK water trade press
Greater visibility for AUMA’s work in water and wastewater infrastructure
Stronger recognition of AUMA’s technical and service expertise
Clearer positioning of AUMA as a committed supplier to UK water companies
Ongoing communication of factual business milestones to the sector

Brain Food

Through sustained engagement with the UK water trade press, Reputation Management Group has helped AUMA Actuators Limited communicate its role, expertise and achievements to a highly specialist B2B audience.

The programme demonstrates how targeted trade media relations can support reputation growth, increase industry visibility and reinforce credibility in a technical infrastructure market.

B2B PR Case Study: AUMA Actuators Limited Water Industry Reputation Growth

How the Reputation Management Group helped AUMA Actuators Limited strengthen its reputation in the UK water industry through positive trade press engagement.