Case study - Reputation Management - National Stone Centre

Case Study - Reputation Management

Inspiring for Generations

National Stone Centre

Protecting reputation and supporting investment in a national visitor attraction.

We created a stakeholder engagement strategy and implemented a proactive programme of community communications to build stakeholder confidence and support for an ambitious planning application to secure the Centre's long-term future.

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Reputation shapes perception. Perception shapes support.

The National Stone Centre is an educational charity that seeks to engage and inform visitors about the importance and history of stone and its allied industries.

The National Stone Centre needed support with its planning application to build a world-class visitor centre to create a highly impactful visitor experience relevant to all ages and abilities.

The NSC is a partnership with The Institute of Quarrying, The Peak District Mining Museum, Peak District Mines Historical Society.

The right strategy.
The right messaging.
The right impact.

CLIENT
Institute of
Quarrying

SECTOR
Visitor
economy

SERVICES
Reputation
management

FOCUS
Stakeholder
confidence

MARKETS
Local, regional
& national

THE CHALLENGE

Fostering stakeholder support for ambitious planning application.

Following the merger of the Institute of Quarrying and the National Stone Centre an ambitious planning application was submitted for the redevelopment of the Centre into a world class visitor attraction.

Our challenge was to engage key stakeholders, including the local community, members of the Institute of Quarrying, local and regional councillors, as well as activists and ecologists to support a shared vision for the Centre's future.

OUR PROCESS

A strategic approach to reputation and stakeholder confidence.

01	Discover We listened, researched and understood key challenges and stakeholders.
02	Plan We defined the messages and developed a clear plan of engagement.
03	Engage We engaged key stakeholders and built strong relationships.
04	Communicate We delivered tailored and targeted stakeholder communications across relevant channels.
05	Support We secured support from key stakeholders, including MPs and councillors, as well as the community and IQ membership.

THE OUTCOME

Building
reputation

Developed strong narrative themes tailored to stakeholder audiences.

Stakeholder
support

Built greater understanding and engagement with stakeholder groups.

Support for
investment

Helped secure confidence amongst supporters, funders and the wider community.

Future
focused

Created a strong foundation to support the Centre's plans for redevelopment.

"They guided us through the early stages of identifying key stakeholders, whilst delivering creative content and strategy to reach our varied audiences."

Head of Membership
Institute of Quarrying

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