The project began with in-depth research, including employee and customer interviews, to identify the organisation's strengths, values and market perception, ensuring the new brand was authentic and evidence-led.
Building on these insights, we developed a clear brand proposition, defined a set of brand values and behaviours, and produced a comprehensive suite of brand guidelines to ensure consistent implementation across every customer touchpoint.
The rebrand provided L.B. Foster with a stronger market position, a unified internal culture and a compelling platform to communicate its expertise across the rail and infrastructure sectors.
Brand Communications
Brand Communications
Brand Communications
Brand Communications
Brand Communications
Media Relations
Brand Communications
Media Relations
Supporting museums, galleries, artists and cultural organisations to engage audiences and build lasting reputations.
Supporting complex building and infrastructure projects with stakeholder support and engagement.
Enhancing reputation and fostering engagement for education and skills institutions - from early years to further education.
Building brand awareness, loyalty and customer connections in competitive consumer retail markets.
Promoting destination, tourism and visitor experiences through storytelling that inspires and drives public engagement..
We take time to understand your challenges, audiences and objectives before we act.
Creative execution
We create content and campaigns that engage, inform and build stronger connections.
Measurable impact
Our work delivers results that strengthen reputation, build trust and drive growth.
Long-term value
We build relationships and strategies that deliver value well beyond the campaign.
