AUMA Case Study - Social Media Marketing | Reputation Management Group

LinkedIn Marketing for AUMA Actuators Limited

B2B Case Study: Building a stronger professional community through LinkedIn

The Reputation Management Group developed and delivered a LinkedIn marketing strategy to help strengthen AUMA Actuators Limited’s visibility across the UK water industry and wider infrastructure sectors.

AUMA Actuators Limited is the UK operation of the global AUMA Group and supplies electric actuators, drives and controls for critical infrastructure applications including water, wastewater, energy, marine and industrial process environments. The company maintains an active professional presence on LinkedIn, engaging with engineers, operators, contractors and industry stakeholders.

Our campaign focused on using LinkedIn as a strategic business-to-business channel to increase awareness, support engagement and build a stronger professional community around the AUMA brand.

Getting to Grips with the Brief

We wanted to strengthen AUMA Actuators Limited’s presence on LinkedIn through consistent, sector-focused content and audience engagement.

The programme aimed to:

Increase visibility among water industry professionals
Grow AUMA’s LinkedIn community and audience reach
Strengthen awareness of the company’s technical expertise
Support engagement with customers, framework partners and industry stakeholders
Position AUMA as a trusted voice within the water and infrastructure sectors

The strategy focused on communicating expertise, project activity and industry insight through relevant and professionally targeted content.

How We Delivered Success

Our specialist social media team developed a LinkedIn marketing programme aligned with AUMA’s business activity and sector priorities.

Activity included:

LinkedIn content planning and content creation
Development of industry-focused messaging
Promotion of project activity and engineering expertise
Stakeholder engagement through professional networks
Thought leadership and technical storytelling
Support for recruitment, events and company announcements

The content strategy was designed to communicate practical industry value while reinforcing AUMA’s reputation as a specialist supplier to the UK water sector.

Delivering Clicks, Likes & Engagement

The programme focused on creating content relevant to engineering, infrastructure and water industry audiences.

Content themes included:

Water and wastewater infrastructure projects
Electric actuator technology
Framework delivery and customer support
Industry exhibitions and events
Technical expertise and engineering solutions
Recruitment and workforce development
Product innovation and operational performance

Project-focused content helped demonstrate AUMA’s involvement in major infrastructure initiatives. For example, LinkedIn content highlighted the company’s role in supplying actuator solutions for a £2.5 million wastewater improvement project designed to reduce phosphorus entering the water network.

The strategy also supported visibility for training initiatives, engineering capability and broader company developments, helping communicate the depth of expertise within the organisation.

Clicking All the Boxes

Our LinkedIn marketing programme helped strengthen AUMA Actuators Limited’s professional presence within the UK water industry.

Outcomes included:

Increased visibility among industry stakeholders
Growth in LinkedIn audience engagement
Stronger awareness of AUMA’s engineering expertise
Greater reach for project and company news
Improved communication with customers, partners and sector audiences

The ongoing programme is helping establish LinkedIn as an important channel for communicating business activity, industry knowledge and infrastructure project involvement.

Brain Food

Through a focused LinkedIn marketing strategy, we continue to help AUMA Actuators Limited build a stronger professional community and increase visibility across the UK water industry.

Our campaign supports AUMA’s reputation as a trusted engineering partner while strengthening its presence on one of the world’s leading professional networking platforms, by combining consistent content creation, sector-focused storytelling and stakeholder engagement.

LinkedIn Marketing Case Study: Growing AUMA Actuators Limited’s Professional Audience

Discover how the Reputation Management Group used LinkedIn marketing to increase visibility, strengthen engagement and build AUMA Actuators Limited’s professional community in the UK water industry.